Sadly, his orders appear to mix up agricultural (80%) with urban (20%) use, i.e., he talks about lawns and urban prices (two worthy targets!) while "missing" the role of agriculture.
Let me help: farmers use 80 percent of "developed" water... and more if you consider groundwater. Therefore, I suggest that Brown shut down irrigation and pay off farmers [for surface water], so there's more water for
Bottom Line: BIG ANNOUNCEMENTS should target BIG USERS of water, not people in cities.
H/Ts to EF, RM and VZ