H&M, IKEA, Filippa K and 20 other Nordic brands saved more than 6.7 billion liters of water, or the daily water supply for 134 million people, in less than seven years. Under the guidance of the Sweden Textile Water Initiative (STWI), a programme driving global change towards sustainable textile and leather production, the factories have reduced water consumption and pollution while also improving their profits. Since joining the programme, participating factories have seen a return on investment of more than 240 percent over three years.Let's, as they say, unpack this.
- They "saved" water by not using it as if they had some right to use it. This is not just false but stupid, as these companies sell products to consumers who probably have plenty of clothes. The disappearance of those companies (and a permanent reduction in consumption) would not go noticed. Additional water supplies would.
- Let's call it 1 billion liters per year and convert that amount into per year per person instead of per day (using their 50 liters/capita/day). Now we have "enough water" for 54,975 people for a year.
- Let's remember that people usually lack not water but access to clean drinking water. Thus, the entire press release is rubbish, as it's not as if 55,000 people suddenly got 50 liters per day delivered to their door. Water services take money and good management.
- Their 240 percent return on investment shows that this project is not about helping people get access to drinking water but saving money. I agree that's a good goal, but they tack it on the end.