- Underinsuring and overusing -- businesses need to pay for use (and risk)
- Rain of terror -- so has California "stepped back from the brink" or is it just dumb (El Niño) luck?
- Everyday bounded rationality -- advertisers (and retailers) use weird price displays to rip you off. Here's a recent example from my local supermarket:
|The "good deal" mushrooms on the right cost more than organic!|