2 Sep 2015

California Water innovation [sic]

Let me toot my own horn:
“In San Diego, they need the desalinated water, for what – to water their lawns?” Zetland says.

The real irony of the Carlsbad desalination plant, Zetland adds, is that its cost is being distributed across three million rate payers, not just the people receiving its water. It’s a technique called postage stamp pricing, he said, that effectively hides the cost. “If they charged people the actual price of the desalinated water, people would use so much less water that they wouldn’t even need the desalinated water,” Zetland says.