23 Nov 2012

If water is valuable, then charge for it

DB sent me this survey from Xylem, a spinoff from ITT providing technology to "solve" water problems, that reports Americans are "concerned" about water issues, "willing to pay" for solutions, but "unaware" of their footprint -- or how water problems or solutions might affect them.

No duh.

So, besides the blatant sales context of the survey, I think it's useless because it does not reflect people's thoughts or choices when they face constraints or tradeoffs. Put those factors into context, and then you will get a better idea of what people want, know and will pay for.

Bottom Line: We won't know how valuable water is until people need to pay for it.