Their strategy follows the tradition of "sell each unit at a loss but make it up on volume," i.e.,
The desalted water costs twice as much to produce as it sells for. Nevertheless, the owner of the complex, a government-run conglomerate called S.D.I.C., is moving to quadruple the plant’s desalinating capacity, making it China’s largest.There are two potential problems with this strategy. First, China Inc may bet on the wrong technology or technique for handling water scarcity, wasting resources (the opportunity cost problem). Second, China Inc may not be able to take over the market (the competition problem).
“Someone has to lose money,” Guo Qigang, the plant’s general manager, said in a recent interview. “We’re a state-owned corporation, and it’s our social responsibility.”
In some places, this would be economic lunacy. In China, it is economic strategy.
Bottom Line: China's command and control bureaucrats can spend money more easily than they can make money.