03 August 2011

New improved orange flavor!

Marketing people sometimes go too far...

2 comments:

Tim in Albion said...

Apparently 100% now means "mostly" or perhaps "kinda-sorta."

Joshua L. Lyle said...

Apparently, it's because the destroy the flavor by de-oxygenating the juice, then have to restore it with various orange extracts:

http://consumerist.com/2011/07/oj-flavor-packs.html