|Water scarcity? Not here! (Tel Aviv)|
Netafim's execs were slightly-embarrassed to note that their most enthusiastic customers were NOT poor farmers in water-scarce areas, but wine growers who wanted precision technologies to deliver water, fertilizers and other grape-enhancing substances.
|Sorting waste with water|
Whitewater Security turned me off with their American-style terror talk, but they had an interesting, real-time sensing technology for water quality (according to my notes, they won a contract to install 20 sensors in Akron, Ohio's, system -- at a cost of $3.5 million).
Miltel seemed to be a typical smart meter vendor. Their system for 25,000 meters cost $1 million to install and $50,000 per year to operate.
|CO2 to algae|
I told many people that demand for technology could be artificially increased or reduced by policies that distorted incentives. I can see how changes in policies might put these firms out of business. For example, Israel is increasing tipping fees to increase recycling rates (based on OECD targets) even though it has adequate space for landfill.
As usual, I propose getting policies right first, and THEN looking for technology solutions.