While I was in New York, I sat down with Michael van Pattern (CEO) and Dave Meyers (CFO) of Mission Markets, a start-up that wants to be the NYSE of securities (equity and debt) in green companies and eco-products. During our chat, we covered double and triple-bottom lines, standards, price vs value, trading the environment, and how to buy an endangered species (or not! :)
Dilbert knows about these complex topics...
Listen to our 54 minute conversation [20MB MP3] to hear the details.
Bottom Line: For some, the environment is priceless; for others, there is Mission Markets