“If water gets more expensive, the demand for water will fall," says Mr. X. "In the case of landscaping, this is a very, very obvious point. A lot of people say we can’t charge a higher price for water, because Grandma will not have enough water to drink or I won’t be able to bathe my children.”Who's Mr X?
But with more than 50 percent of our water going to our lawns, argues Mr X, that’s hardly an emergency use of water. His idea is to charge customers a base amount for a reasonable amount of water, then jack up the water fees for people who want to use considerably more. People could keep their grass lawns if they wanted to, but they’d really have to pay for it.