Indications are that Californians are overwhelmingly willing to conserve if you tell them why it's needed and how to do it. A recent public opinion poll showed that 85 percent of Californians are willing to do significantly more to save water because they recognize our water supply reliability as one of the most pressing issues we face.The website has lots of nice photos and statistics, and that's just great. The trouble is that MOST PEOPLE do not care about visiting websites to learn how much water is used to brush their teeth. It's what I call the 20/80 rule. What do 80 percent (probably 95 percent) of people care about? Other things. The only way they will "care" about saving water is when it costs more.
The public appears ready and willing to help. The Save Our Water program is here to give Californians the tools and information they need.
We encourage everyone to join us. Plant water-wise landscaping, install a "smart" irrigation controller, and take shorter showers. Look at how you use water inside and outside your home, and do what you can to save. Together, we can make a difference.
I sent this email to Snow and Quinn:
Any reason that you are not mentioning higher prices (alternatively, low prices for people who conserve?)They did not answer. Why not? Because the elephant in the room is the need to control demand, and these "softly softly" methods with singing dolphins, Mr. Drippy and "voluntary guidelines" are nice to promote and easy to sell to people who do not want to do anything.
The sad result, however, will be water shortage. That's because demand will exceed supply. How can we end shortages? By RAISING PRICES. It may be unpopular, but it's necessary. Even better, it works.
Bottom Line: We can end shortages now and have 100% drinking water security if we raise prices. That's the trade-off, and it's a tradeoff we need to make. Now, I wish that DWR and ACWA would start pretending that they are actually "managing" water, instead of allowing us to waste it and get ourselves into shortage.