You've got to be kidding me. Really.
Now what do they mean by "natural bottled water"? as opposed to unnatural bottled water? or natural unbottled water?
I went to their site and tried to become a member. I got this:
Thank you for requesting to access the Members Area of the NHC web site. This section is only available to members of the Natural Hydration Council. Your application is currently being reviewed and we shall be in touch shortly to let you know whether your request has been successful.I'll let you know what happens. In the meantime, chew on this nugget:
In an independent survey conducted in May 2008 by Probe Research Inc., Canadians said they are not choosing bottled water over municipal tap water. They are choosing bottled water over other bottled beverages with more calories.Good news!
Bottom Line: There's a lot of money being made on bottled water. Like cigarette manufacturers (remember the Tobacco Institute?), they will fund and promote whatever research supports bottled water sales.