28 Aug 2008

No Free Lunch

The WSJ green blog reports that Californians do not like "green" ideas as much when they are reminded that ideas cost money, i.e.,
  • “Requiring energy companies to produce more of their electricity from renewable sources like wind and solar” gets 72% support.
  • “Requiring energy companies to produce more of their electricity from renewable sources like wind and solar, increasing energy costs for California families and businesses” gets 50% support.
I suggested an alternative version: "Do you favor all-electric cars IF they are going to cost you more BUT you will not die in a global-warming induced tsunami?"

Bottom Line: People who want benefits without paying the costs are out to lunch. Let's be honest about them and THEN make decisions.