18 Jun 2008

FLOW Wars...

Here's a press release for a new documentary:
FLOW, which speaks to one of the most important political and environmental issues of the 21st Century - the world water crisis.

The issue at hand? The world’s fresh water supply continues to dwindle at an alarming rate as demand outpaces its availability. Water is not only quickly becoming one of the biggest environmental issues of the year, but also the social, political and economic impacts of water scarcity are rapidly becoming a destabilizing force, with water-related conflicts and battlegrounds emerging across the globe, including Southern Europe, Africa, Canada, France and India. In fact, estimates have shown the state of California to have only about 20 years of water supply left....the film introduces many of the governmental and corporate culprits behind the water grab, while begging the question ‘CAN ANYONE REALLY OWN WATER?’
I don't even want to know where the PR got the 20 years idea, but it sure sounds serious. Gee, maybe I should trade my Prius for a solar water distiller (and a few shotguns).

The PR gets worse:
With an unflinching focus on politics, pollution, human rights, and the emergence of a domineering world water cartel, FLOW gives viewers a look at the people and institutions providing practical solutions to the water crisis and those developing new technologies, which are fast becoming blueprints for a successful global and economic turnaround.
Water cartel? Solving things with technology? Economic turnaround from new water technology?

I am not even going to demolish themes combining anti-WTO hysteria with pro-hemp feel-good. Please go ahead.