In general, wealthier, higher-income households were more likely to get their H20 from bottles. While less than a quarter of households taking in $40,000 a year or less used water bottles in the home, a third of households in the $91,000 and up bracket had turned away from the tap.Bottom Line: Bottled water customers are rich enough to afford it (and dumb enough to choose it). Hmmm...
Of all the education types, households with a member with a university degree were the least likely bottled-water drinkers, with three out of four using tap water as the preference. This contrast to the higher income bracket was "very interesting," said Rothwell.
Hattip to JW.